Confirmed: This is the 2010 Toyota Prius
Posted Oct 16th 2008 12:32PM by John Neff

Click above for gallery of the 2010 Toyota Prius
Jalopnik is reporting this morning that images published last night on the web of what appeared to be the next-generation 2010 Toyota Prius are, in fact, the real deal. Toyota PR reportedly confirmed to the website that what we're looking at is the same car that will be revealed in January at the 2009 Detroit Auto Show. We've also included some spy shots in the gallery below that would seem to corroborate this.As Damon pointed out last night, the new design is an evolution of the current model that incorporates some recent favorite styling cues of Toyota designers like the bulbous badge housing up front. The interior, however, is a marked step away from the current model's spaceship controls, and thankfully eschews that car's dash-mounted shifter for a new one properly placed on the buttressed center console. Mechanically speaking, the new Prius is expected to arrive with a more powerful gas engine, bigger electric motor and, despite continuing to use nickel-metal hydride rather than lithium-ion batteries, improved fuel efficiency. It is the Prius after all.
UPDATE: Toyota has confirmed publicly on its Open Road Blog that these shots are indeed the 2010 Prius.
[Source: Jalopnik, Thanks for the spy pics, Jason and Merritt!]

Reader Comments (Page 5 of 5)
Bruce 10:23AM (10/18/2008)
Toyota's whole idea for this funky design is to let others on the road know what you are driving.
It screams, "Look at me, I'm 'GREEN'".
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Nicole 11:24AM (10/18/2008)
It's still hideous!!! Why can't they make it look more like a sports car, and less like a stationwagon??????
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Larry D. 11:30AM (10/18/2008)
If Toyota is going to continue to offer the butt ugly hatchback design, give the car more the look of a Mustang. Otherwise, make it look more like a Camry SE on a smaller scale...
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WM. E Hayden 5:36PM (10/18/2008)
I have owned 4 Toyotas and have liked them all. The new Prius is uglier than a bucket full of bungholes and I would not buy one for that reason. C'mon Toyota, you can do better than that!!
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Rosko97 9:51PM (1/02/2009)
What are you guys talking about? The '10 Prius int. & ext. are a giant leap forward from gen 2!!! The nose will be a perfect advantage when competing with Insight and Volt. Oh Yeh, GM, Ford, and Honda a little bit suck! And from what MT is saying, they're thinking about a coupe version. That Nose would fit on a coupe like heaven. And the new teaser w/ the Blue Man Group shows some interesting features. The Prius will be a smash hit!!!! Pricing, styling, its all top notch. The Volt looks stupid if you ask me. The Insight is just too cheap. And will its price be the only cheap thing about it??? Who knows. Toyota, You're #1 all the way, so is the new Prius. Rock On!!!
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Adam 8:01PM (1/11/2009)
This is an ugly Lexus! This coming from a proud Lexus owner.
Corolla, Ford Fusion, Prius.... all come to mind... ugh, Lexus what were you thinking? Interior's just as bad.
You're much better off making the IS-series into a hybrid and kill this ugly nightmare before it happens.
Trust me Toyodas, you'll thank me later.
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